We live in a world where over 40 percent of the planet’s population is online, and nearly a third of the world owns a smartphone. People are connected like never before, and that has presented businesses with the unique ability to turn the entire world into a customer base.
The challenge? Every other business is trying to do the same, with the same audience. The newest frontier in the battle for growth and profitability is the app market, where over three million different apps present a growing market with complexities, stark competition, and the opportunity to turn hundreds of thousands of free users into paying customers.
That’s where app store optimization, or ASO, becomes so critical.
App Store Optimization (ASO) is a rather recent specialty in the world of digital marketing, because never before has the app market swollen to such a size that it’s become possible – and necessary – for businesses to exploit and use definitive marketing factors to bring their app to the top.
We here at Digitvio utilize those marketing factors to bolster your application, increase brand visibility, multiply your download numbers and bring you as close to the top of your category as possible.
ASO isn’t an exact science just yet – but we’re among the pioneers who are working relentlessly to decipher every last possibility in the world of SEO for apps.
App search optimization presents companies looking to take advantage of its possibilities with unique challenges. Unlike any other marketplace type on the planet, app stores are universally accessible and provide an extremely fluid commodity: a portable hand-held service. Because there isn’t such a thing as ‘local’ in determining quality or app rankings, ASO deals with the fact that:
We at Graphics Era tackle these facts and similar challenges with a combination of an experienced team of ASO experts, and the monitoring and analytics technology needed to fine tune and optimize every single step of our ASO campaign. Like many other search engine optimization services, app store marketing relies on a strict flowchart of needs:
This requires heavy analytics and relevant data aggregation. Simply aggregating any data is a mistake far too many app store optimization companies make: we focus on actionable, useful data without the clutter.
Once a customer finds your app in the rankings, there are only a handful of factors that help them determine whether or not your app is worth a damn: logo and preview design, description formatting, and app reviews. This is also where our world-class keyword research and app store keyword optimization comes into play.
There are limited ways to push your visibility, discoverability and ranking through App Store SEO and Google Play SEO – you’ll need to utilize some of your marketing resources to getting the word out about the application through relevant marketing channels.
2015 saw 50 billion downloads in the Google Play store. That number has been steadily and exponentially increasing since app marketplaces became an integral part of the online shopper’s world.
Don’t let your business be drowned in the noise and bustle of the app world – contact us today, and let us guide you through to success with our proven and pioneering ASO techniques.